Drive Leads and Increase Sales with Mobile Marketing
Reading this article from your smartphone or tablet? Mobile devices are part of our everyday lives. Its ubiquitous nature has changed the way people communicate and users are spending a greater number of time-consuming mobile devices.
Here is a chart that shows the increase of smartphone users from 2016 to 2021:
We have to connect with consumers wherever they are. How do we tap into this large number of mobile users? Whether users are at home or working or anywhere really, you can reach them through mobile marketing. With a few clicks on their end, you could be landing your next sale.
What’s even better? You don’t have to burn a hole in your pocket! Mobile marketing is more cost effective compared to traditional marketing such as billboard advertisements.
Social Media Marketing
Social Media Marketing allows you to target a specific group of audience. With analytics from Facebook Advertising and Instagram, advertisers can optimise their campaign to improve lead generation. Compared to other forms of physical advertising, edits can be made and updated easily.
In-application ads are another form of such mobile marketing, where your ads could appear on your own business apps or other apps that allow advertisers to advertise.
If you apply an effective lead generation funnel, your social media ads could bring about great results for your business. Be sure to show value to consumers in your social media ads.
SMS Marketing
SMS Marketing is another form of mobile marketing which can be very effective for sending personalised messages. From sending updates, product reminders or exclusive offers, advertisers can make use of this relatively cheap strategy to target consumers.
With a proper list of contacts, businesses can make use of these contact details (with consent of course) to send the occasional marketing text message. Message notifications are often in place until opened. This allows a higher message opening rate, resulting in consumers reading or clicking on your message link.
Google Ads
Google Ads allow advertisers to bring their websites to the top of search engine results, boosting online presence and increasing the chance for consumers to click on your website
Responsive websites and landing pages tailored for mobile and tablet devices. By ensuring your website is seamless and responsive, consumers will be more likely to stay and increases the chances of converting into a purchasing customer. This means no side-to-side scrolling or unnecessary zooming.
Already started on mobile marketing and generating consistent leads? Share with me your results let me know what some of your more effective strategies are!